Google Analytics 4 was released in November 2020, and the settings for Google Analytics have changed quite a bit.
As of March 2021, Google Site Kit does not accept GA4 code, so the settings were quite tedious.
- Install Google Tag Manager on your site
- Generate GA4 code in Google Analytics
- Create Google Analytics GA4 setting tags with Google Tag Manager
- Create Google Analytics GA4 event tags with Google Tag Manager
- Connect to Analytics with Google Site Kit
[GA4] Set up a new website or app with Analytics
When you create a new account, if you create both the old Analytics code UA-###### and the GA4 code G-#####, you may be able to use the old plugin without any problems.